Founded in Redmond, WA. in late 1992, RIDE hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality and "selling the dream." With a team of top pro and up-and-coming riders, a strong product line, a zealous ad campaign and quite a bit of hard work, the first few years were a success.

Recently relocating to Seattle, WA., RIDE has never strayed from their original goal of technical innovation, superior quality and "selling the dream," and continues to maintain its distinctive brand identity within the snowboarding market. For RIDE, it's not about being the biggest ... it's about being the best at what they do and truly becoming a great snowboard company "for the people." Through the passion and dedication of all of RIDE’s employees and global affiliates, RIDE has firmly established itself as a snowboard industry leader.