Burton Snowboards is one of the most iconic and influential brands in snowboarding, founded in 1977 by Jake Burton Carpenter in Vermont, USA. Jake Burton is often credited with helping to popularize snowboarding and turning it into a mainstream sport. At the time, snowboarding was in its infancy, but Burton saw the potential and began crafting boards in his garage, refining designs inspired by snurfers (an early precursor to snowboards).

Burton's commitment to innovation played a significant role in snowboarding’s growth. The company pioneered many advancements, such as introducing bindings to improve control and comfort, and developing high-performance snowboard shapes for different riding styles, including freestyle, all-mountain, and backcountry.

Throughout the 1980s and 1990s, Burton expanded, sponsoring professional riders and partnering with ski resorts to allow snowboarding on their slopes. This helped legitimize the sport and propelled Burton to the forefront of the industry.

Today, Burton remains a leader in the snowboarding world, offering a wide range of products including snowboards, boots, bindings, and outerwear. The company is also deeply committed to sustainability and environmental responsibility, producing eco-friendly gear and supporting initiatives to protect winter environments. Burton continues to shape the future of snowboarding while honoring its pioneering roots.