Armada Skis is a pioneering brand in the world of skiing, founded in 2002 with the mission of blending ski performance with a freestyle, freeride ethos. Created by a group of professional skiers and industry veterans, including Tanner Hall and Chris O'Connell, Armada sought to redefine what skiing could be, focusing on creativity and style, particularly within the freestyle and backcountry skiing communities.
At a time when most ski companies were focused on racing and traditional all-mountain skiing, Armada recognized the growing interest in freestyle skiing, which included park, pipe, and backcountry freestyle disciplines. This community-driven approach, combined with a forward-thinking attitude towards design, quickly earned them a strong following. They became known for pushing boundaries, both in the sport and in the aesthetics of ski equipment, with bold graphics and innovative shapes.
Armada’s skis are renowned for their versatility, blending high performance with playful characteristics. One of their most iconic models, the JJ, revolutionized powder skiing with its unique rocker-camber profile, making it highly maneuverable in deep snow. This helped establish Armada as a leader in the freeride segment, and their skis have been used by top athletes in both competitions and film projects.
The company has also built a reputation for creating high-quality outerwear and apparel, extending their influence from skis to the broader ski lifestyle. In 2017, Armada was acquired by the Amer Sports Corporation, joining the ranks of other top-tier ski brands like Salomon and Atomic.
Today, Armada Skis continues to lead in innovation and creativity, maintaining strong roots in the freeride and freestyle skiing communities while also appealing to a wider audience of skiers around the world.
