Based in North Vancouver, BC, Canada, G3 Genuine Guide Gear is an independently owned and operated manufacturer of industry-leading gear for backcountry skiing and snowboarding enthusiasts.

Now with a successful 20-year history of industry-leading innovation and new product development behind them, G3 isn’t resting on its laurels. Their range of users has naturally grown as backcountry bliss intrigues more and more of the mainstream skiing and snowboarding community, but their focus remains the same - albeit a bit more fun.

Constantly seeking improved solutions and new products, G3 engineers are passionate skiers who aren’t interested in making gear that’s only as good as the next market-share driven brand. With backcountry skiers, snowboarders and snow professionals relying on their gear for their safety, performance and ease of travel, they're constantly challenging ourselves to push the boundaries

Enjoy and be safe. G3's got your back for both.